The most successful and profitable restaurants are generally very good at maximising the opportunities provided by key events and holiday seasons.
Easter is one such holiday that can be a money spinner for a restaurant if carefully planned and marketed.
Discounts and freebies
Everyone loves something for nothing, and there’s no better way to attract regulars and new clients alike than with a well-timed, Easter-themed offer. Whether it’s a free starter or dessert or even just a free drink, people can’t help being drawn in. For children, a free egg or bunny-shaped biscuit will work; it doesn’t have to cost you a fortune.
If you normally provide promotional items such as chocolates or mints, consider having some done in an Easter theme.
Focussing on themed menus and promoting special offers and events is great, but restaurateurs must not lose sight of the basics of their trade, and food must still be prepared to the highest standards. The Food Standards Agency provides businesses with guidance about how to stay within the law.
Having the correct catering supplies will help you meet the appropriate regulations, and companies such as https://www.247cateringsupplies.co.uk/ have been supplying the restaurant trade for more than a decade. For children, a free egg or bunny-shaped biscuit will work; it doesn’t have to cost you a fortune.
There’s no doubt that using social media is a great way to attract customers. Whether you’re trying to drive more people to your social media pages through the use of competitions where users have to like and share your page or you’re promoting a special event, it can be a great tool.
Posting pictures of your previous events, new menus and current promotions is also a great way to drive interest in future activity, and getting happy customers to provide great reviews is a boost for any business.
One of the most popular social tools in the restaurant trade is Instagram. Foodies love it, so make sure you serve up some outstanding shots of your menus and culinary creations to tickle the taste buds of potential clients.
All of these activities can help to increase footfall and revenue, but it will only work if you plan ahead effectively. You can’t plan for unexpected events, but you can plan for those holidays that come around every year. If you’re too early, customers won’t engage, but wait too long and you’ll lose the trade to your competitors. Easter is one such holiday that can be a money spinner for a restaurant if carefully planned and marketed.